Martha Stewart Weddings Editor Vanessa Holden Promoted To Top Spot At Flagship Mag

livingcover.jpgMartha Stewart Living Omnimedia (MSLO) has reached from within its ranks to fill the top slot at its flagship magazine, Martha Stewart Living.

On Friday, the company announced that Vanessa Holden, the editor-in-chief of Martha Stewart Weddings, had been promoted to the same position at Living. Katie Hatch, Weddings‘ style director, will replace Holden at the bridal title. Meanwhile, Gael Towey, who was working as acting editor of Living was named editorial director at MSLO. Towey MSLO’s former chief creative officer, stepped into the role in February when Michael Boodro left the company.

Holden joined MSLO as Weddings‘ editor-in-chief in August 2008 from her own consulting business. She previously worked as creative director at Real Simple magazine and co-founded food and lifestyle magazine Donna Hay. She has also worked at the Australian versions of Marie Claire and Marie Claire Lifestyle as well as Vogue Entertaining and Travel and Vogue Living.

New Weddings editor Hatch is a former lawyer and freelancer who has worked at Living and the now-defunct MSLO title Blueprint. She was named associate style editor at Weddings in 2000.

Full release after the jump

Martha Stewart Living Omnimedia, Inc. Taps In-House Talent as New Editors of Martha Stewart Living and Martha Stewart Weddings

— Vanessa Holden Named Editor in Chief of Martha Stewart Living; Katie Hatch Becomes Editor in Chief of Martha Stewart Weddings —

— Gael Towey Named Editorial Director —

NEW YORK, December 11, 2009 — Martha Stewart Living Omnimedia, Inc. today announced the promotion of two of its editors to lead two of its top magazines. Vanessa Holden, previously Editor in Chief of Martha Stewart Weddings, is promoted to Editor in Chief of Martha Stewart Living. Katie Hatch, formerly Style Director of Martha Stewart Weddings, is named Editor in Chief of that magazine.

MSLO Founder Martha Stewart stated: “At MSLO, we are very fortunate to have an extraordinarily deep and talented team. I’m delighted to have Vanessa at the helm of Martha Stewart Living. As her work on Martha Stewart Weddings so amply demonstrates, she understands that inspiring editorial content and beautiful design are inextricably connected. Katie Hatch has been a part of our company for many years and I have no doubt that she will continue Vanessa’s excellent work while bringing her own unique and stylish touch to Weddings.”

Both Ms. Holden and Ms. Hatch will report to Gael Towey, who has been named MSLO’s Editorial Director, working closely with the editors of all MSLO’s magazines and building their identity across the company’s media platforms, including new digital initiatives. She also will collaborate with MSLO’s sales and marketing teams to develop programs that tap MSLO’s editorial content and reflect its iconic style. Ms. Towey had been serving as Acting Editor-In-Chief of Living.

“Vanessa and Katie are extremely accomplished and creative editors. Both Living and Weddings will benefit from their visionary leadership and I’m looking forward to working with them as we continue to build on the success of our distinctive magazines and all that they represent to consumers,” said Ms. Towey.

A creative leader with a rich background in magazine and book publishing, Ms. Holden joined MSLO in August 2008 as Editor in Chief of Martha Stewart Weddings, an award-winning, quarterly bridal magazine that is the leading magazine in its category on newsstands and the cornerstone of MSLO’s growing Weddings franchise. Since joining the company, Ms. Holden has spearheaded the successful evolution of Weddings’ magazine. She has also collaborated closely with MSLO’s cross-platform teams to further build the magazine’s presence in the weddings space with innovative new offerings like pop-up events, the launch issue of Martha Stewart Destination Weddings and Dream Honeymoons and the recent online luxury weddings expo. The magazine is currently celebrating its fifteenth anniversary.

Prior to joining MSLO, Ms. Holden had her own consulting business. Before that, she served as Creative Director of Real Simple magazine and co-founded Donna Hay magazine, an award-winning food and lifestyle publication. Ms. Holden previously worked at Marie Claire (Australia) and Marie Claire Lifestyle (Australia) and served as an art director and designer for Vogue Entertaining and Travel and Vogue Living.

“Before I even worked here Martha taught me, like millions of others, how beautiful, smart, creative, and inspiring the things we all do every day could be. She and I share a passion for embracing and celebrating all aspects of living: it’s that passion and energy I’m most excited about bringing to life on the pages of Martha Stewart Living. I could not be more thrilled to have this opportunity,” said Ms. Holden.

Katie Hatch launched her career at MSLO in 1999 as a freelancer before being promoted to Associate Style Editor at Weddings in 2000. Over the years, she has worked as a Senior Crafts Editor at Living and the Fashion Editor at Blueprint. In her recent role as Weddings’ Style Director, she worked closely with Ms. Holden on evolving the magazine’s style and content offerings. Prior to joining MSLO, Ms. Hatch practiced law.

Ms. Hatch said, “I feel a special kinship with Weddings, which I have been involved with in some capacity since joining the company. I’m thrilled to continue working with Editorial Director Darcy Miller and the fabulous Weddings team to create a magazine that brides count on to help them plan a wedding that reflects their own personal style.”