A Career Begun on the Trams of Universal Studios Hollywood

Marcus Reynaga moves from Esquire to iHeart Media.

Marcus Reynaga, who was recruited by iHeart Media to help expand the company’s Hispanic and LGBT sales strategies and starts today in New York, is part of a storied group. Former Universal Studios Hollywood tram tour guides.

In Reynaga’s case, he started at the notable young age of 17, working the Universal City beat from 1992 to 1998. One of his favorite memories involves Madonna. “I got to meet her on the set of her music video for “Bedtime Story,”” Reynaga tells FishbowlNY. For five days, Reynaga gave the performer’s Make-a-Wish foundation guests special VIP tours. He was officially introduced at one point to the entertainer by her publicist, Liz Rosenberg.

In the late 1990s, Reynaga was also an intern at MTV News, when the music channel was still a force. “Having access to legendary MTV personalities like Kurt Loder and John Norris during their heyday was pretty amazing,” Reynaga says, “As well as being a part of the in-house news crew during the 1998 MTV Video Music Awards, one of the best that decade.”

In the early 2000s, Reynaga dabbled with acting, managing impressively to sign with Cindy Osbrink Talent. “I was fortunate to book a few key gigs, including a two-day stint on General Hospital as Sonny’s gun-loving, bad boy nephew,” he recalls. “I also played a crooked detective on Just Legal with Don Johnson. And did some comedy guest spots on Off-Centre for The WB.”

What finally brought Reynaga from Los Angeles to New York was People en Espanol. He was part of the Time Inc. publication sales team that launched the inaugural People en Espanol Festival, and landed as well major accounts in the areas of liquor, pharmaceuticals and beauty. From there, he moved on to Variety Latino, helping the publication launch its first annual “10 Latinos to Watch” feature.

Prior to iHeart, Reynaga was working with Esquire as fashion, grooming and retail director. Some of his key accounts included Unilever, Estee Lauder, Perry Ellis and Tommy Hilfiger. He cites as his proudest moment for the Hearst brand bringing in Tom Ford fragrances.

Photo via: LinkedIn