Making Viral Ads for Companies Who Don't Need (or Possibly Want) Them

PSFK pointed us over to an interesting piece on the NY Times’ Consumating columnist Rob Walker‘s blog about user-generated advertising. But more specifically, about the odd phenomenon that are the user-generated ads for the Apple iPhone, something that he, as well as well, feel doesn’t really need this sort of tacky Web 2.0 marketing buzz (“tacky” and all that follows are our words, not his). He did some looking into the ads, finding they are being produced