Magazine Advertising Pages May Have Declined 9.4%, But Hearst And Condé Nast Buck The Trend
Publishers Information Bureau reported last week that magazine advertising pages have dropped 9.4 percent in the first quarter of this year compared to the first quarter of 2009. But Hearst and Condé Nast have managed to defy the trend.
Hearst, which had 14 titles in the first quarter of 2009 (it has since added the increasingly popular Food Network magazine to its roster) reported a total ad page drop of 4 percent, down to 2,856.01 pages, through this year’s first quarter.
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