Lunch With the Beast, Twestival with Charity:Water

Social Media Week continued in New York yesterday with a lunchtime Daily Beast panel and the Nielsen Building on Astor Place followed by last night’s packed Twestival party at M:5, which raised over $22,000 for Charity:Water. Should you have missed the event you can find lots of party photo coverage here and here.

Meanwhile at the “Lunch With the Beast” event Beast GM Caroline Marks described the site as “Tina Brown’s guided tour through the media jungle,” saying that the layout of the site had to be something that “aesthetically Tina related to…that felt glossy.”

*Photo courtesy of Rachel Sklar.

Attention’s Colin Nagy spoke a bit about the importance of niche promotion when it come to new publishing ventures saying that “traditional publishers carry with them this bad habit that ‘if we publish they will come.'” Nagy says that with more and more things competing for the reader’s attention this a “bad idea” and that The Daily Beast has tried not to be “passive publishers” but instead share out specific links a pieces “with the communities that care about them.”

As for the future of the Beast Marks says that they are currently “just in a stage of evolving ad and sponsorship,” and that while there is no specific timeline “The Beast isn’t an open ended thing — there is a realistic time frame…Barry [Diller] runs businesses we are expected to run ourselves as a business.”