Looking For the 'Look Book' Look

We’ve always wondered how New York magazine’s “Look Book” gets made. In SoHo, in fact, we’re convinced there are people who walk around looking to get into the “Look Book.” Seriously. So when we spotted this scene on the corner of Prince and Mercer late last week, we were certain we’d stumbled across the Look Book’s innerworkings. When we asked New York‘s outgoing p.r. wunderkind Betsy Burton to ID this reporter, however, she could not — it seems this woman was operating independently.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in