Lifeless? Time Inc. Mag Losing '$35 Million A Year'

Is Life near death?

Via the New York Post:

The two-year anniversary of Life as a newspaper insert dawns in early October but insiders are not exactly in a celebratory mood. The magazine is believed to be losing at least $35 million a year.

Life publisher Peter Bauer tells the paper Life plans to add more newspapers to its list of distributors and expects circulation will increase to 13 million next year.

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