Lay Death Provides Rare PR Opportunity For Management Consultant
A PR guru named Dave Overton has been distributing an e-mail to New York-based media outlets, including BusinessWeek, on behalf of his client, Mark Murphy, CEO of Leadership IQ, a Washington, D.C. based management consulting firm, for interest in his client’s thoughts on the death of former Enron CEO Kenneth Lay.
Thoughts like these:
Lay’s death may be the equivalent of a child sticking their fingers in their ears to avoid hearing something bad. But a lot more final.
Great Moments In Public Relations, Part 3,724 [Fine On Media]
The full e-mail to BusinessWeek, via Fine On Media:
From: Dave Overton
Sent: Wednesday, July 05, 2006 12:27 PM
To: Beucke, Dan
Subject: [NEWMANPR] — Why the demise of Ken Lay?Dan,
One of the top reasons why CEOs get fired is “Denying Reality.”
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