KNBC, NFL Refused To Air Gay Ad During Superbowl

The rejected ad was produced by GetToKnowUsFirst.org as an effort to educate the public about the issue of same-sex marriage. You can view the ad here, but it’s hardly exciting or controversial- the 30-second PSA features a homosexual African-American couple and their five children, and could best be described as sweet. But according to Los Angeles NBC affiliate KNBC, when they showed it to the legal department of the National Football League, the ad was labeled ‘advocacy’. Apparently the NFL has veto power for Superbowl ads, and they have a ‘no advocacy’ policy. Or so they claim- GetToKnowUsFirst.org and the Gay and Lesbian Alliance Against Defamation have pointed out that other PSAs were aired during the Superbowl, including those for anti-tobacco and anti-steroid abuse campaigns. Which is especially offensive to all those juiced-up gay smokers out there.

Angry letters can be sent to:
Craig Robinson, General Manager
KNBC4
3000 W Alameda Ave # 2201
Burbank, CA 91523
feedback@nbclosangeles.com