Josh Topolsky to Launch Media Startup

He's all in.

Joshua Topolsky, co-founder of The Verge and former Bloomberg digital editor, is attempting to launch a media startup.

Topolsky’s company will be called Independent Media, and the plan is to launch an ad-supported site that covers politics, business, culture and more. The site will target “an audience with the wallet and sensibility of old media prestige brands like the New Yorker or Vanity Fair,” according to Recode.

Topolsky is attempting to raise between $5 and $10 million in initial funding, and has reached out to Marc Andreessen and Interview magazine owner Peter Brant about investing.