Jobing Buys Cheezhead And There’s A Little Weirdness Here

Job board Jobing has announced its acquisition of Cheezhead, one of the largest and most-respected HR/recruiting blogs out there.

Founder and leader Joel Cheesman will be joining the company as its senior vice president; he’ll still be blogging, he says, but doing some other duties as well.

The timing of this is a bit odd in light of the Workforce article this week that questioned HR bloggers’ loyalties and transparency.

Cheesman writes in yesterday’s post announcing the sale:

I first met Jobing CEO Aaron Matos in Cleveland while I was with CareerBoard, a locally-focused job board and my former employer. I became quickly impressed with Jobing’s leadership, team and direction. A relationship was born from then on that only strengthened with the visibility garnered by Cheezhead and the paths that continually crossed thereafter. And although it seemed tongue-in-cheek through the years, an inevitability that we would one day work together seemed like a foregone conclusion.

Oh really?

Cheesman’s known for not pulling any punches (though he admitted in a profile that he has mellowed over time). One of the most popular posts on the site uses the headline “Monster[.com] really dumb.”

And then there’s this:

“One of my favorite sites and ongoing success stories in the employment space is Jobing…So, the best kept secret in Internet recruiting ain’t so well-kept anymore. However, in light of some tsunami-sized marketing and growth, the company is continuing its quiet, bite-by-bite progression, coming soon to a local market near you.”

We don’t believe that Cheesman’s coverage of HotJobs and Monster was extraordinarily out of line, but it does look odd in comparison with the overwhelmingly positive coverage of Jobing. Is it just that a company this small can do no wrong, or something else?

Let’s be clear that this is ENTIRELY speculation, but it does seem odd.