Jerry Maguire Sports Agent Bags Newspaper Column

Show me the byline!

Newport Beach sports agent Leigh Steinberg (pictured), whose exploits helped inspire the fabulous 1996 Tom Cruise movie Jerry Maguire, has a new column in LA Times community newspaper The Daily Pilot. It’s called, simply, “Steinberg Says,” and in this week’s inaugural missive, he documents his efforts over the past few decades to get the NFL to take the issue of player concussions more seriously:

Back in the early 90s, I convened a player safety conference in Newport Beach and invited leading neurologists, helmet manufacturers and turf designers to meet with athletes like Troy Aikman, Warren Moon, Steve Young, Drew Bledsoe, and Rob Johnson. We wanted to illuminate the state of the knowledge surrounding head injuries.

We proposed changes in blocking and tackling with the head, elimination of Astroturf, a neurologist on the sidelines, helmet research, and a mandated mode of ranking concussions and sitting out future contests. Not much changed.

Although Steinberg is new to the print game, he has constructed a great lede for his first weekly dispatch, all about the very scary exchanges he had with a shell-shocked Aikman after the 1995 NFC championship game.