Entertainment Weekly Buys Into Jennifer Love Hewitt Breast Reduction
Exhibit A comes from the back page of The Hollywood Reporter print magazine:
Exhibit B (alphabetical pun gladly accepted) was lifted from some similar Entertainment Weekly positioning. Notice the two big differences:
Presumably, the PR folks at Lifetime TV/A&E Networks made both ad materials available, so that individual publications could select the Jennifer Love Hewitt come-on in keeping with audited reader predilections. Not so presumably – because these ads are emblazoned on the outside of the respective current issues, perhaps EW felt that a more ample display would not play well in parts of the U.S.
We’ve contacted Lifetime and EW for confirmation, more details.
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