It’s Official: AllThingsD Founders, Wall Street Journal Are Breaking Up

Tech brand stays with WSJ

Dow Jones on Thursday confirmed reports that have been swirling for some time: the popular tech news site All Things Digital and The Wall Street Journal are divorcing.

“For years, Dow Jones/The Wall Street Journal has enjoyed working with Walt Mossberg and Kara Swisher to bring the best of tech coverage to readers around the world under the All Things Digital brand, however, after discussions, both parties have decided not to renew the agreement when the contract expires at the end of this year," said Gerard Baker, editor in chief of Dow Jones and managing editor of the Journal, in a statement. 

Fortune first broke the news of the split, pointing out that the Journal will retain the AllThingsD brand. 

Baker added in his statement that the Journal intends to double down on tech coverage by expanding its conference business and bringing on about 20 new editorial staffers (the pub recently poached tech writer Farhad Manjoo from Slate to serve as a columnist).

"This new initiative will be an integral part of The Wall Street Journal and will be rooted in the Journal's reputation for excellent, fair, objective, reliable and stimulating journalism," Baker said. 

The split means Mossberg's long-running column at the Journal will also end, Baker said, adding, "I want to offer heartfelt thanks for more than twenty years of Personal Technology columns as well as his very fine reporting on national and international affairs in the years before he turned his attention to technology coverage.”

Fortune also reported back in August that Swisher and Mossberg have talked with NBCUniversal about a potential investment.