It’s Grand to Have a New Job

grandparents.com09.24.08.jpgGrandparents.com, the Web site aimed at the 70 million people who spoil toddlers, hired Amy Goyer to be its senior vice president of outreach, a fancy title for directing PR and developing relationships with other similar ventures.

“Amy is a proven thought-leader and authority in the market that brings a deep understanding of the topics, trends and issues impacting today’s new generation of active grandparents, Jerry Shereshewsky, CEO of Grandparents.com, said in a statement.

Goyer comes from AARP, where she was the head of its Grandparenting Program.


NEW YORK, NY — September 24 — Grandparents.com, the premier destination for today’s new generation of active, involved grandparents, announced the hiring of Amy Goyer, formerly head of the AARP Foundation’s Grandparenting Program. Goyer will serve in the newly created position of Senior Vice President of Outreach.

In this new position, Goyer will be responsible for developing Grandparents.com’s programs to enhance the relationships among grandparents, grandchildren and parents. Goyer will also lead Grandparents.com’s collaborations with like-minded organizations as well as expand and refine the company’s Grandparent Advisory Board. A recognized authority in media, Goyer will serve as one of the key spokespersons for Grandparents.com.

“We are committed to hiring the best talent to serve the needs of the 70+ million grandparents in the U.S.,” said Jerry Shereshewsky, CEO of Grandparents.com. “Amy is a proven thought-leader and authority in the market that brings a deep understanding of the topics, trends and issues impacting today’s new generation of active grandparents. We are honored to have her join our growing team and expand on the great work she has done at AARP to facilitate connections among grandparents, grandchildren and their parents.”

Goyer spent almost 15 years working at AARP in various capacities, including Intergenerational Coordinator, and most recently held the position of National Coordinator of the AARP Foundation’s Grandparenting Program, a resource for grandparents that helps to strengthen their health, finances and family connections. Goyer also acted as AARP’s national spokesperson on grandparenting and other family issues and appeared on numerous national television programs such as NBC Nightly News, PBS Nightly Business Report, Today Show and the CBS Early Show.

Goyer has written, published articles on and lectured extensively about the issues of grandparenting and building intergenerational relationships. She has served on numerous boards and advisory councils, including Generations United and the International Consortium of Intergenerational Programmes.