Isobella On 'Death Of Print': 'People Like The Feeling Of Something In Their Hand'

After publishing our purposely open-ended ‘Is Print Dead? Discuss’ article, we’ve fielded some thought-provoking feedback. One of the first to answer the call was our summer discovery Isobellathe 5’2″ model-cum-memoirist who wrote her book in heels in the SoHo Apple Store.

Her unsolicited, unedited take:

Just like the dollar bill. People like the feeling of something in their hand. It means business. It means”serous.” There is a great ensation to feel cold cash in the hand and I don’t think the world will be woven into making credit cards our only money source one day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in