“Is The Politico Throwing Spaghetti on the Wall?”

The Bivings Group’s Steven Petersen attends a panel discussion with Jim VandeHei and Mike Allen and posted his thoughts:

    I attended an event yesterday evening hosted by the public-private business organization Rosslyn Renaissance with The Politico’s executive editor Jim VandeHei and chief political correspondent Mike Allen (hat tip: FishbowlDC).

    I asked VandeHei about how The Politico plans to distribute its content through social networks since he mentioned that while promoting his news outfit at colleges he noticed that many young people were interested in politics. If The Politico is so willing to get its content and people on so many newspapers, TV networks, and radio stations, why not Facebook and MySpace as well? Or should it create its own social network like American Public Media’s Gather and Campaigns and Elections magazine’s MyPoliticalPages?

    VandeHei said that he hoped to do both, but I didn’t sense that The Politico had a vision about how it will do that. Thus, it seems in some cases that he and his colleagues are and will throw spaghetti on the wall. Granted, in many ways the Internet is still the Wild, Wild West, but that does not grant anyone license to haphazardly stagger on-line or exist in perpetual beta as is the style now — even Wired.com has reverted back to beta.

    You can throw spaghetti at multiple walls and make it stick, but that requires a strategy.