SheKnows Needs Strong Writers Who Can ‘Command Social Shares’ was founded in 1999 by three moms and a dad, with the hopes of creating a space on the web for a “younger, hipper mom who yearned for something more than her mother’s Good Housekeeping or Better Homes & Gardens.

The site’s target demographic is still women who are seeking modern solutions, but the platform has now added custom videos and webisodes to complement its archive of service-driven articles. SheKnows is 99 percent freelance written and editors are always on the lookout for new writers. Just be sure you have something far from run-of-the-mill to pitch:

All channels are open to freelancers. “Due to the volume of pitches we receive, it is always beneficial for a first-timer to pitch a story that is extremely original — perhaps it’s a hilarious story about a dating nightmare, an investigative story about how millennials are raising their children, an emotionally charged story about raising a child with special needs or an original recipe with stunning custom photos,” [Lauren Swanson, director of editorial operations] says. “The idea is to pitch a story that is relevant to women, jumps off the page and commands social shares.”

To hear more about the mag, including editors’ contact details, read: How To Pitch: SheKnows.

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@aneyafernando Aneya Fernando is digital projects manager at Adweek.