How Dumb Money Will Lead to Twitter Ad Anarchy

GroupM Next report looks at dynamics of online ad auctions

Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new report predicts that Twitter's revenue windfall could come with a potentially dramatic price hike for brands.

Bolstered by new revenue from its self-serve product, Twitter's could pull in more than $300 million or even $400 million this year in ad revenue, according to a white paper on the dynamics of digital auctions from GroupM Next.

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