HOW Awards In-House Design Team at Milwaukee Art Museum

Gord Peteran catalog.jpgDesign, art, museums, furniture–it’s all in a day’s work here at UnBeige, but the combination has also proved a winning one in HOW‘s first competition to recognize in-house design. Beating out almost 4,000 other submissions to receive Best of Show honors in the inaugural In-HOWse Design Awards was Gord Peteran: Furniture Meets its Maker, an exhibition catalog designed by a six-person creative team led by Dan Saal at the Milwaukee Museum of Art.

The catalog’s design was inspired by the Toronto furniture artist’s favored materials, which include wood and such found objects as twigs, string, leather, and dried glue (we think his “A Table Made of Wood” makes a perfect counterpart to the CampanasFavela Chair). The book mixes chipboard (and embossed chipboard, at that) with Neenah Eames and Sappi HannoArt Silk papers, and features elaborate gatefolds and case binding with a fabric spine. “Once you open it, you can’t stop wanting to look at it more,” says Jeff Norgord, who judged the competition with fellow F+W Publications in-house art director Dave Caron.

This month’s issue of HOW magazine (alas, not online features the catalog, along with 50 Merit winners in nine categories. Meanwhile, you have until the end of April to enter this year’s In-HOWse Design Awards. As for the Peteran exhibition, it’s still touring the country and is on view through March 2 at Virginia Commonwealth University‘s Anderson Gallery.