Hillman Curtis, Monkeys Differ on Web Design Priorities
It’s a day of winners. Our friends at STEP Inside Design have just posted online their annual Best of the Web/Interactive Design feature, which includes an in-depth look at the top selections of judges Hillman Curtis (hillmancurtis inc.), Joe Pemberton (Punchcut), and Kelly Goto (gotomedia). Curtis chose as ‘best in show’ Los Angeles-based Hello Design‘s site for the Toyota Yaris, a web experience that rather than assaulting the visitor with sparkly, spinning Flash-based photorealistic renderings, invites them to take a virtual test drive in a cartoony Yaris illustrated by Dave Needham.
“[Car sites are] very formulaic,” Curtis tells STEP.
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