Sponsored content and native advertising partnerships often involve, for folks at the participating media company end, hours of grunt work in front of a flickering computer screen. But in the case of one such alliance announced this week, there’s a mighty and glorious detour from that routine:
As part of the year-long Waldorf Astoria Hotels & Resorts and Harper’s BAZAAR partnership, Waldorf Astoria will host Harper’s BAZAAR’s editors at two of the brand’s landmark properties, Southern California’s La Quinta Resort & Club, and Waldorf Astoria Chicago, to create fashion spreads inspired by each distinctive resort and destination.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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