Groupon Founder Mason Gives Writers A Nod
What’s the secret to Groupon’s fast rise? The company’s founder Andrew Mason gave a little hat-tip to the writers that create copy for the Internet sensation.
Speaking at the DEMO conference, Mason talked about his company’s rise, his office in Silicon Valley and European knock-offs, but he also talked about how his writers assure that people don’t walk away from the site as soon as they get a deal they’re not interested in. A particularly important point, considering Groupon emails you directly, daily.
“We
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