Google TV Scores Hallmark Deal
NEW YORK Google has stirred up further interest in its television advertising platform, signing a deal with Hallmark Channel that will enable clients to buy time on the network via Google TV.
The deal marks the search giant’s latest incursion into the TV ad space. In September, Google hammered out a similar deal with a number of NBC Universal’s cable networks, including Sci Fi Channel, Oxygen, MSNBC, CNBC, Sleuth and Chiller.
Financial terms were not disclosed.
(Related: “Google Turns to Direct Response TV.”)
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