Get to the Story Behind the Technology for Wired

Focus on pitches with a narrative spin.

Wired-ArtIf there is a story in the cold, hard metal, fiber cables, polymers, and glass that are the building blocks of our technological addictions, Wired will find it. It is its narrative focus that draws readers to the publication.

And if you’re pitching to the magazine, you should be as familiar with it as any reader. Here’s what the editors want to see in your FOB pitches:

FOB pitches should include a paragraph that describes the idea and explains your approach to the editors. Do you see the piece as an article? An infographic? Including a time peg is very important. Let the editors know when you think they should run the piece and why. And when it comes to determining whether an idea is right for Wired, [Senior Editor Susan] Murcko says potential freelancers should always ask themselves how the theme will shape what’s to come in the tech industry.

For more, including the sections that are most receptive to freelancers, read: How To Pitch: Wired

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