Gawker Memo: Teens, Chicks, Mouthing Off = Page Hits

A memo sent out by Gawker Media editor Nick Denton about the site’s top stories in July reminds employees it’s all about the numbers, and reviews the formulas that work. A couple excerpts:

The stories to which people respond are the stories to which they’ve always responded, since way before the internet. Readers enjoy strong opinion, such as Charlie Jane’s attack on Night Shyamalan. They like mysteries, especially photoshop mysteries, as Gizmodo demonstrated with its coverage of BP’s photoshopped PR pic.

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