Fusion Adds Sales Directors in New York, Chicago, Los Angeles

Read the full memo.

Thanks to the summer efforts of senior vice president of brand partnerships Jason Wagenheim, who joined Fusion three months ago, the company has added a quartet of talented sales directors focused on digital ads. They started with the company at various points over the last month.

Here’s today’s memo from president and COO Boris Gartner:

I want to take a moment to give you all an update on our digital business.

We know the young, diverse audiences we are reaching across our platforms are the key growth consumers for many brands. Our ability to engage with this audience, the rising American mainstream, in an authentic and meaningful way makes us a great partner for those brands. Our focus in the recent months has been on building a strong digital-first team that can seize on opportunities to work with brand partners in innovative, new ways that have impact.

We were thrilled to have Jason Wagenheim, a Condé Nast veteran, join us a little over three months ago. His experience and a deep network of relationships are already on display. In a short period of time he has made great progress by assembling a dynamic team that spans New York, Chicago and Los Angeles. Coming from a range of backgrounds, this new team understands how to harness different formats and platforms to connect brands with audiences in compelling, authentic ways — and has already created significant buzz and excitement for FUSION within the ad community:

Corrie Katcher and Jen Finger have joined Jason in New York as Sales Directors. Corrie comes to us most recently from Snapchat, where she ran the Travel vertical and also managed all of their accounts at WPP in New York. She has also held positions at New York Magazine and NYMag.com, BET, Guardian US, WebMD and TV Guide Networks. Jen came to FUSION from Unruly and has also worked in the programmatic space at Tremor Video.

Lizet Alvarez has come on-board as our West Coast Sales Director based in Los Angeles. Lizet was most recently at Teen Vogue with Jason, where she ran west coast sales for print, digital and video. Prior to Teen Vogue, she held sales positions at Shape, Los Angeles magazine and Entertainment Weekly.

Jamel Franklin joins us from Channel Factory, an online video distribution and data company. Jamel will serve as our Midwest Sales Director based out of Chicago. Prior to joining Channel Factory, Jamel worked in the mobile space at Opera Mediaworks, one of the world’s largest mobile advertising platforms.

You may have noticed that the team has hit the ground running with new brands coming to FUSION like Verizon and AMEX and new branded projects like the one we did for Legendary Films. Stephen Leps, Megan Gilbert, and the Lightworks team also have some highly-innovative projects coming for Sprint and Airbnb, among others you’ll hear about soon.

Please join me in welcoming Corrie, Jen, Lizet, and Jamel to our team and in congratulating Jason and Stephen on all the progress they have made already.

Abrazos,
Boris

Among the clients working with Lightworks heading into the fall: Sprint and Airbnb. The sales directors hires reflect the fact that when Fusion was a joint venture, Disney/ABC handled ad sales. That partnership ended in the spring.