From Dust to Must: Emeco and Philippe Starck Debut Eco-Friendly ‘Broom’ Chair

Among our favorite finds at the International Contemporary Furniture Fair, which wrapped up Tuesday at New York’s Javits Center, is the new Broom chair from Emeco and Philippe Starck. “It’s made of nothing,” says Starck. Well, almost. The latest addition to Hanover, Pennsylvania-based Emeco’s largely aluminum line-up consists of 75% reclaimed polypropylene, 15% reclaimed wood fiber, and 10% glass fiber—a new chair material composite derived from a compound of industrial waste from lumber factories and plastic plants. That’s where the sweeping up comes in. “Imagine a guy who takes a humble broom and starts to clean the workshop, and with this dust he makes new magic,” Starck says. “That’s why we call it ‘Broom.'” First shown last month at Salone Internazionale del Mobile di Milano, the chair is part of Emeco’s ongoing efforts toward zero-waste (remember that snappy variation on the 111 Navy Chair made from recycled plastic bottles?). “Philippe Starck and I have always agreed that it is not about recycling, but about restructuring production,” said Emeco CEO Gregg Buchbinder in a statement announcing the Broom chair. “Our aim is to prevent waste from being manufactured in the first place. Instead we use discarded materials to make things last.” Hear more from Starck in these three short films by Eames Demetrios, who as the grandson of Charles Eames knows a little something about chairs.