FishbowlNY Readers Respond: What You’ll Pay For

Over the past few months, we’ve asked you a number of questions relating to paid content. And you have responded overwhelmingly: it will take a lot for you to pay for your content online.

One of our favorite polls was this one, from August, when we asked you if you would pay for The answer was a resounding no, with over 88 percent of our readers saying no way.


After the jump, your responses to what you would pay for

In October, we asked you what content would be willing to pay up for? As publishers suspect, you want to pay for things that are special, beyond just general news or blogs.


25 percent of poll respondents said they would be willing to pay for investigative journalism, 18 percent would pay for local news and 14 percent said business journalism and market analysis was worth their hard earned cash. Other top topics: both international reporting and customized aggregated news received 11 percent of the vote.

You were less enthused about paying for things we all sort of take for granted and get for free. Sports coverage and columns or op-eds got six and five percent of your votes, respectively, while trend pieces, weather, video and blogs all received only three percent of the total tally. Entertainment, style and fashion news and health and fitness held no interest for FishbowlNY readers at all, in terms of paying for content.

So now that we’ve resolved that you will pay for certain content — just maybe not The New York Post — how much will you shell out? Check out this poll from July, where we asked how much you would pay to access The New York Times‘ Web site,


While a majority of our readers — 44 percent — said they would pay nothing at all, the next popular answer was $5.00 to $2.50 per month, with 22 percent of the vote. And an equal number of respondents — 14 percent — said they would be willing to pay $2.50 or less per month and more than $5.00 per month to access the Times‘ site.

So what does all this mean? No matter what you’re willing to pay for or how much you want to pay, chances are you’ll be getting out your credit card at some point during 2010. And because we all have different opinions about paying for content we’ve been getting for free for years, no one will be happy about the switch.