FishbowlLA would like to know...

There’s so much media chatter right now about the success of the Apple/Disney deal to sell video podcasts of Disney/ABC shows online. And yes, a million downloads in 19 days is an impressive number. It seems like a safe assumption that anyone whose technology-comfort and disposable-income levels are high enough to own a video iPod and download any of these shows also owns a DVR for home viewing. Which means, in turn, that most of these download customers are watching the downloads in public or semi-public.

Which is why it’s weird, maybe, that we haven’t seen anyone watching anything on a video iPod ever.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in