FIM to Launch Self-Serve Video Ad Product

The self-serve video ad space is rapidly becoming crowded with lesser-known startups, but a new entry has a familiar name. Fox Interactive Media will soon launch a service for creating video and display ads targeted to small, local advertisers.

“Self-service advertising is very important,” said Ron Berryman, senior vp and GM of FIM’s Stations Group. It’s an area that we’re putting an awful lot of effort into,” he continued, stressing the fact that the service will allow advertisers to create ads without working with a salesperson.

“We’re capturing that market where small businesses can create their own ads without having a lot of touchpoints,” he told ClickZ News at The Kelsey Group’s Drilling Down on Local conference in Seattle on Friday.

The offering, dubbed FIM AdStore, will be accessible via local Fox TV station Web sites, and branded by each site. Advertisers will purchase the ads through a bid system on a CPM basis, Berryman said.

He indicated ads could be sold on a performance basis through the system in the future. Kate Kaye, The ClickZ Network, reports