Family Circle Launches Awards Program Akin To Good Housekeeping Seal
Meredith’s Family Circle has launched an awards program, not unlike Hearst-owned Good Housekeeping‘s well-recognized “Good Housekeeping Seal of Approval.” Unlike the Good Housekeeping Seal, however, Family Circle‘s equivalent, to be called “The Family Circle of Excellence,” is focused more on drumming up ad sales than on testing and rating products for readers.
The magazine is allowing advertisers, who were deemed excellent through reader votes, to buy the rights to use the seal in their own marketing campaigns as well as purchase incremental ad pages should they wish to use the stamp of approval in those ads.
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