Ex-Maxim Ed. Keith Blanchard and Ad Age's Simon Dumenco Clown So Hard on FHM

As Romenesko points out, Simon Dumenco’s conversation with ex-Maxim editor in chief Keith Blanchard for Ad Age reveals some insight into the decline of Maxim parent Dennis Publishing. But for us, the real prize moment in this “condensed version of a much longer conversation” is when the pair begins cracking wise about lad-mag rival FHM.

It’s a real Cheech & Chong moment, with no fewer than six punchlines. They really get on a roll!

Dumenco: What did FHM stand for again? I can never remember.

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