Endless Presidental Primary Has Been Advertising Cash Cow Says Martin Sorrell

Although you’ll see that we were here yesterday, working in the blog mines simply for the benefit of you, we welcome you back from your long weekend, dear readers. To kick off the day, we start with maybe a slight-off-design-topic, but one we’ve been wondering about since around January: how much of an amazing gift has this extended, painful presidential primary process been for advertising, media buying, creatives in general, etc. Turns out, it’s been a veritable flood of gold pieces for anyone in that industry, with companies positioned in the right place at the right time grabbing all the cash they can possibly carry, at least according to Sir Martin Sorrell, head of the WPP Group.