Dropping the "Social" in Social Media

When social media exploded onto the scene, people wondered where the format would go and how news organizations would adapt to them. A couple years in now, and the same questions are still being asked, but Wenda Harris Millard, president of the MediaLink says it's real simple to see how social media will grow. Eventually we'll just stop putting "social" in front of "media." It will be media, the same way that we dropped "new media." Social media is part of the fabric of people's lives, and I think will continue to be. I think social is a part of a business life now, and very much a part of how the world is working. I'm not sure newspapers have dropped the "new" in new media, nor are we near the day of dropping the word "social" yet. Although most companies have Twitter accounts or Facebook pages, it's not ingrained into how reporters or ad agents think. Still, less than 50 percent of companies even screen social media venues a candidate might have, let alone, expect candidates to have them. But it's an interesting thought. When that fateful day comes where we assume media includes social media, does that mean everyone will tweet, post stories on Facebook and interact with fans? Or will companies develop ways to streamline this process, so only a few media professionals have to focus on it, sort of like only one reporter in the office has the education beat? In order to drop the "social" the job will not only need to go to everyone, but the requirement to that part of the job will need to be assumed by candidates. So get tweeting. Photo by webtreats

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Dropping the "Social" in Social Media

Ryan Derousseau

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Ryan Derousseau