Drop In Magazine Readership Among The Affluent Doesn't Signal The End Of An Industry, Just A Change

The Ipsos Mendelsohn Affluent Survey, which tracks the ways those with annual household income of at least $100,000 consume media (including advertising), noted that this group is spending less time reading magazines and is instead finding its information and entertainment online and via e-readers and other mobile devices. That’s not news to anyone who has been following the Survey’s results for some years now — or who has been keeping an eye on the magazine industry in general — but this year’s 13,800 responders reported a more drastic decline in magazine readership than ever.