AP White House correspondent Julie Pace today reminds of the almost Seinfeld-ian way the brute social media force known as @realDonaldTrump first came about. Instead of George Costanza gaining a brief audience with George Steinbrenner, it was Peter Costanzo given a few minutes in Trump Tower.
In 2009, Costanzo was working as online marketing director for Running Press, the publishers of Trump’s book Think Like a Champion. Twitter was just getting started:
Costanzo saw the 140-character-per-message platform as a new tool that the real estate mogul could use to boost sales and reach a broader audience.
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