The Origins of Donald Trump’s Twitter Account

A book and seven minutes.

AP White House correspondent Julie Pace today reminds of the almost Seinfeld-ian way the brute social media force known as @realDonaldTrump first came about. Instead of George Costanza gaining a brief audience with George Steinbrenner, it was Peter Costanzo given a few minutes in Trump Tower.

In 2009, Costanzo was working as online marketing director for Running Press, the publishers of Trump’s book Think Like a Champion. Twitter was just getting started:

Costanzo saw the 140-character-per-message platform as a new tool that the real estate mogul could use to boost sales and reach a broader audience.

He was given seven minutes to make his pitch to Trump — “Not five minutes, not 10,” Constanzo said — in a boardroom at Trump Tower in Manhattan that appeared to be the same one used on Trump’s reality television show. Trump liked what he heard.

“I said, ‘Let’s call you @realDonaldTrump — you’re the real Donald Trump,'” Costanzo said. “He thought about it for a minute and said, ‘I like it. Let’s do it.'”

Costanzo says Trump immediately grasped the power of Twitter and became an early adopter. The marketing man, who was at the helm of @realDonaldTrump for the first eight months, currently also works for AP. Read the rest of Pace’s piece here.