DirecTV Wraps Sports Illustrated in Ads

Here is ugly Eli.

eli_comedianWe’re typically not in favor of ads on magazine covers, but the DirecTV wraps on Sports Illustrated’s NFL preview issue are pretty good. Eli Manning has only looked worse when he throws interceptions.

According to Ad Age, DirecTV not only bought the subscriber-only ad wraps, it has a four-page long ad inside the issue too. That probably cost more money than some people make in a year.