Danaher Named President of DPAA
Former Reactrix president Susan Danaher was named president of the Digital Place-based Advertising Association (formerly called the Out of Home Video Advertising Bureau), the association founded in 2006 to help grow the emerging digital out-of-home medium.
Danaher succeeds Suzanne LaForgia, who left DPAA in June to join RMG Networks as evp of advertising sales.
While LaForgia concentrated on setting metrics and research guidelines to help advertisers and agencies more easily evaluate the medium, it will be Danaher’s mission to make the medium, currently at $1 billion a year, easier to plan and buy.
From 2007 to 2008, Danaher served as president of Reactrix Systems, a gesture-based out-of-home media company that was forced to shut down in the early days of the medium’s development.
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