Craft Pitches With Cross-Generational Appeal for Parade

No targeted demo here.

Parade-ArtParade magazine doesn’t go for the targeted demo strategy when it comes to courting readers. In fact, it’s just the opposite. “Cross-generational” appeal is what editor-in-chief Anne Krueger is going for: “They remember [Parade] from when they were a kid,” she says of the pub’s readers.

Writers looking for something a little different from the usual FOB coverage areas can try pitching to the magazine’s “One-Page U” section.

With its reference to one-day university classes that are popular across the country, this department covers a trending topic in bite-sized segments that fit onto one page of about 750 words. Recent topics have included crowdfunding and superbugs.

For more, including editors’ contact info, read: How To Pitch: Parade

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.