Cooper Hefner Calls Trump Playboy Cover a ‘Personal Embarrassment’

"We don't respect the guy"

Headshot of Corinne Grinapol

You didn’t think the topic of Donald Trump would be spared from The Hollywood Reporter’s profile of Hugh Hefner scion and
Playboy Enterprises chief creative officer Cooper Hefner, did you?

Come up it does, and it’s not fond feelings that Hefner has to share:

He observes that the country has been reverting to a reactionary cultural conservatism remarkable in its similarity to the Eisenhower years when Playboy was founded. (President Trump is widely known to have venerated Hugh, but the feeling isn’t mutual: “We don’t respect the guy,” says Cooper. “There’s a personal embarrassment because Trump is somebody who has been on our cover.”)

That cover, from the March 1990 issue of Playboy, includes a rather hagiographic story on Trump, followed by more critical questioning by Glenn Plaskin in an accompanying interview.

Almost three decades later, that interview, according to Adam Chandler in The Atlantic, would become part of the prep materials used by world leaders in advance of meeting with President Trump.