CNN Politics Ranked #1 in Digital Traffic for the Month of March

"CNN was the #1 television network for coverage of Hillary Clinton’s presidential bid announcement."

According to an announcement this afternoon from CNN’s Washington bureau chief, Sam Feist, and executive editor of CNN Politics, Rachel Smolkin, CNN Politics was “#1 in traffic among every news website in America” last month.

The network “outranked The Huffington Post, Fox News, POLITICO, Vox, and everyone else,” claim Feist and Smolkin, as they were #1 in multi-platform uniques (desktop + mobile), #1 in desktop and multi platform views and #1 in desktop video starts.

On top of this, the announcement also claims that CNN was “#1 television network for coverage of Hillary Clinton’s presidential bid announcement.”

Below is the full announcement from Feist and Smolkin:

We have fantastic news about the efforts of CNN-DC and the CNN Political team: CNN Politics ranked #1 in digital traffic for the month of March and CNN was the #1 television network for coverage of Hillary Clinton’s presidential bid announcement.

Taken together, these numbers are a perfect illustration of what we are building here at CNN: the first truly cross-platform political operation in American journalism.

This early success is a testament to the work all of you have done reporting, writing and producing great stories that resonate across all our platforms. It’s a reflection of the tremendous team we had in place at CNN already and of the new reporting, editing and social media firepower we have welcomed over the past few months. We are also very grateful to our colleagues in Atlanta and New York, who have helped us harness the full power of CNN.

Before our PR pals distribute a full press release, here’s a quick breakdown of the digital competitive rankings for the month of March: CNN Politics ranked #1 in traffic among every news website in America. We were #1 in multi-platform uniques (desktop + mobile) and #1 in desktop and multi platform views. And last but not least – we were #1 in desktop video starts.

This means that CNN outranked The Huffington Post, Fox News, POLITICO, Vox, and everyone else. It’s a tremendous accomplishment.

And here’s a breakdown of the television ratings for CNN’s coverage of Clinton’s announcement Sunday: In the key 25-54 demographic, we were the top-rated cable news channel — CNN’s ratings were almost ten times MSNBC’s ratings. By the way, CNN’s DC programs are up 30% in the demo through the first quarter of 2015, year over year.

Our plan has been to build the best political team any news organization has ever built. As you can see, the plan is working out pretty well. America is turning to CNN for its political news.

Journalism is a team sport, and there is nobody in this bureau who has not contributed to our efforts. CNN’s coverage of the 2016 campaign is off to a remarkable start. So thank you.

More to come.