CBS Sponsoring Free Midtown Wi-Fi

1116wifi.jpgCool. While The Late Show and a million television shows linger in the WGA strike, CBS is bringing free Wi-Fi to much of Midtown Manhattan. Here’s the word from CNet’s Caroline McCarthy:

Called the CBS Mobile Zone, this area of coverage will stretch through a bustling, tourism- and business-heavy swath of midtown from 42nd Street north to Central Park south, from Sixth Avenue west to Eighth Avenue. (Landmarks-wise, that’s roughly Times Square to Columbus Circle.)

The new effort will be supported largely by advertising. Upon logging on, Web surfers will come to a home page with “hyperlocal content such as breaking local and national news, sports highlights, weather reports, music discovery, wallpapers, ringtones, maps, a social network, and the ability to search for nearby restaurants, shops and entertainment complete with geographically-targeted community reviews,” according to a release from CBS. Citi and Salesgenie.com have signed on as sponsors. Some businesses within the midtown zone will also be equipped with routers to take advantage of the Internet access.

The program should kick off by the end of the month and will continue on at least until May. Take that, San Francisco.

(Image via CBS)