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A peek inside our top-five, most popular features of the week:

Most Adweek readers were sad to hear about Meredith Vieira’s departure from NBC’s Today show. How do we know? Just look at the 60-plus comments on Meredith Vieira Waves Goodbye to 'Today.' The story takes the crown this week, with more than 159,000 page views, 122 tweets and 129 “likes” on Facebook.

Of course, news surrounding Osama Bin Laden's death was a hot topic across all media channels. Adweek’s Brian Braiker took a unique angle, examining how Bin Laden's death will affect the al-Qaeda name. While Branding Bin Laden stirred some heated responses, it was shared on the Web more than 260 times, earned 238 Facebook “likes” and 200 tweets.

Another big name this week? Donald Trump. In his feature Brand Trump, staff writer Robert Klara went to great lengths to show how The Donald became a living product. The story was mentioned in nearly 100 tweets and shared extensively online.

Bin Laden made yet another appearance on this week’s top five list. Osama Bin Laden Dead—and the Story Broke on Twitter was buzzed about on Facebook, Twitter and across the Web.

The brilliant and iconic Wally Olins wraps ups the lineup. The Brand Called Wally Olins, a feature about the man who co-founded the legendary branding company Wolff Olins, was our fifth most popular story of the week.

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