Case Closed: The American Public Is Smarter Than Viral Marketing


It was the topic of conversation at dinner Saturday night, and we saw one of the billboards for ourselves while driving down Sunset Boulevard yesterday. We didn’t doubt for a second that a bored Newport Beach housewife could have orchestrated the media buy, but the copy was a little too dramatic to be real (come on–“slimeball”?). After a few weeks of speculation, it turns out this is simply an ad for the possibly-promising CourtTV show “Parco P.I.”

But this is one mystery which was solved too quickly for network reps. The verdict? Stop it with the viral advertising for your simpleton cable shows, please. We’re wasting valuable time we could be spending on the Lost Experience.