Car Media Company Switches Into High Gear With Hires
High Gear Media, “a next generation media company building a network of owned-and-operated Web sites targeting car buying audiences by vehicle and lifestyle market segments,” hired Matt Heist as COO and Rob Solomon to its Board of Directors.
Heist, who really has the perfect name for the job, will oversee day-to-day ops and sales and marketing. Before joining HGM, he served as senior vice president of Sidestep.com, which was acquired by Kayak in 2007.
Solomon was previously CEO of Sidestep and GM of Yahoo Shopping.
Insert your fast lane pun here.
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