Business Insider Names Marketing Exec

Anthony Iaffaldano comes aboard.

Business Insider has named Anthony Iaffaldano vp of corporate marketing, a new role at the company. Iaffaldano most recently served as vp of marketing for digital agency Undertone.

“Iaffaldano’s wealth of digital knowledge, industry insights and leadership experience will help us further strengthen our brand on a global level,” said Pete Spande, BI’s CRO, in a statement. “He gets the importance of supporting impactful storytelling with data and technology, and he knows how to use creativity and intelligence to build strong relationships with brands, agencies and publishers.”

Iaffaldano previously worked for Ask Jeeves, Reprise Media and KickApps.