The memo went out Monday. And the final print artifact will arrive Friday.
Popular Photography magazine, launched in New York with a May 1937 issue, is bowing to the age of Instagram. Bonnier Corp. gave it a valiant effort, switching last year to a bi-monthly publication schedule. But even that couldn’t keep the publication afloat.
The March/April issue of Popular Photography closes out an 80-year run. What’s somewhat more unusual is per PetaPixel, the accompanying website is also going to soon be retired. Because when everyone is a photographer with a camera phone in-hand 24/7, there’s not much need for popphoto.com.
As part of the move, Bonnier is also suspending online operations for what used to be American Photo magazine. The site may stay live for a while, but no new content will be added after this week.