Bloomberg Looks To Boost Bloomberg Markets
Bloomberg is looking to pump up advertising for Bloomberg Markets, a monthly magazine sent to those working in finance who frequent Bloomberg terminals. The magazine is also introducing a new look, courtesy of designer Robert Priest, whose new design — featuring greater emphasis on the magazine’s title — will debut with its November issue.
Additionally, the magazine is planning an ad campaign by JWT, expanding its editorial coverage of personal investing, and boosting its ad sales team in Europe.
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