BermanBraun And Starcom Enter $100 Million Deal
Starcom MediaVest Group and production firm BermanBraun have entered into a partnership that could be worth $100 million in ad spending over four years, reports AllThingsD.
The deal gives Starcom a first look at all the online properties created by BermanBraun, which include Wonderwall, Glo, the as-yet-unnamed political site on MSNBC, and, the NYT reports, others in development. The deal is nonexclusive, because BermanBraun can still sell ad inventory to others, but being first in line is a big advantage.
Wonderwall,
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